Our Story
This is the story of Pietro 17, our vision of modern rurality where organic grapefarming merges with experiential hospitality. Founded in 2020, regenerative agriculture and proprietary winemaking are the foundations for our limited production of wines.
The name Pietro 17 is an homage to our location, on Contrada San Pietro number 17. At this precise location we manage the entire production cycle, from grape growing all the way until bottling, and our wines are a direct reflection of our climatic conditions. Pietro 17 is a member of the family, and we treat it with the same respect and importance as any loved one.
This is our story and we want to share it with you.Laura & Alexander
“It all started in 2002, when I moved to Italy.”Alexander
“We met in Jesi, he caught my eye immediately. I decided to take a risk.”Laura
“In the summer of 2003, at a Verdicchio festival, I said ‘see you in two months.’ She had tears in her eyes.”Alexander
“He was in Chicago and I called him frequently at 5 in the morning. I thought he would like waking to my voice.”Laura
“Two months became three, my return to Italy was sidetracked.”Alexander
“I didn’t even have a passport, but I took a risk and two weeks later we were together.”Laura
“We got married in 2006, 50 Italians, 50 Americans. It was so special.”Alexander
“We discovered each other’s family and cultural traditions. I took him to the countryside, we made pasta, crushed olives, and sacked our own sausages and salamis.”Laura
“I quickly fell in love with the countryside of the Marche region. I also started my corporate career, gaining invaluable business experience.”Alexander
“We had our first conversations about one day running our own winery — at the time it seemed almost impossible.”Laura
“Then along came the pandemic and the time was right to finally put the vineyard and winery into motion.”Alexander
“I said let’s do this, and let’s do it right. Let’s make something that we and other people care about, that makes the world a better place.”Laura
“So we studied, we learnt, we worked, and worked some more, and we finally landed at what has become Pietro 17 in Staffolo, in the heart of the Castelli di Jesi appellation at 375m above sea level.”Alexander
“A place where dreams come alive.”Laura
Where People meet People
The Marche countryside, Staffolo, represents our future and a future for other young families too.
